Wednesday, April 18, 2012
Tuesday, April 17, 2012
Loving commercials
Everybody hates commercials, however I consider myself as one of those people who enjoys seeing them on TV. These are some of my favorites;
This one is from a Turkish bank,
How Wilkinson approachs its target market;
Image source:
Monday, April 16, 2012
Famous "IKEA effect"
Everyday is more common the existance of companies that involve customers in the design and assembly of products; from Converse allowing customers to design their own shoes to IKEA asking customers to assemble their own furniture. This is known as the "IKEA effect". Researches use this concept to explain hte increase in valuation we place on products we build ourselves.
This has several implications on firms;
- Successful assembly of products influences customers to value them over the value that arises from merely purchasing a product.
- Successful completion is an essential component for the link between labor and liking the emerge.
This has several implications on firms;
- Successful assembly of products influences customers to value them over the value that arises from merely purchasing a product.
- Successful completion is an essential component for the link between labor and liking the emerge.
Sunday, April 15, 2012
Spring Rodeo at MSU
Today, Sunday April 15th, is the last day of rodeo here at Montana State University.
Come support our Bobcats;
For tickets click here
Image source:
http://www.montana.edu/rodeo/10-11%20revamped%20pics/Bobcats.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInRR_Hxuay03GPcx078czDN_JVPNBuQQKmmL-kAqjwhFc2VQcitX4s_cqYDMJayCQA7uw8hoH3B18vM5GZcAyaS428FpPNLvNxR5hv_cNb7VLq7Yyg5-T2PjSAb0mdVACJAnE0MFLJ4c/s320/1260295272-msu_bobcats-primarylogo_256x256.png
Come support our Bobcats;
For tickets click here
Image source:
http://www.montana.edu/rodeo/10-11%20revamped%20pics/Bobcats.jpg
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInRR_Hxuay03GPcx078czDN_JVPNBuQQKmmL-kAqjwhFc2VQcitX4s_cqYDMJayCQA7uw8hoH3B18vM5GZcAyaS428FpPNLvNxR5hv_cNb7VLq7Yyg5-T2PjSAb0mdVACJAnE0MFLJ4c/s320/1260295272-msu_bobcats-primarylogo_256x256.png
Saturday, April 14, 2012
Best commercial ever!
The message in the video is clear; children imitate behavior that they see around them; talking on a phone, body language...smoking, violence, so make sure that you're setting a good example.
Remember; children do what they see.
Remember; children do what they see.
Friday, March 30, 2012
Why companies change their logos?
Can you recognize these firms just looking at their logos? I bet you can. However are you aware of how the logos change over time?
As we can observe, the logo is a company's identity boiled down to its bare essence and in most cases is the main image consumers have in their mind when they think about a corporation. As products change, logos do it as well.
Let's see some of the most famous examples:
Image source:
Sunday, March 25, 2012
Great day in the music world!
Today, March 25th is the birthday of two of the most important musicians; Elton John & Aretha Franklin.
Congratulations! :)
Here my favorite songs of these two big artists:
Wednesday, March 21, 2012
Controversial campaign
This is the controversial campaign launched by Loewe in Spain. The brand has become Trending Topic on Twitter.
The debated issues is the way of how the new generation was pictured and the choice of people for the ad; all of them relatives to famous people.
These guys, dressed in an impeccable way, explain the issues of the people of their generation. Pretty far from the truth, taking into account that Spain has the highest unemployment rate within the 17-nation eurozone (most of it among young people).
Here there are some of the "pearls" said: "Loewe I associate it...the 'love', right?" or "Be in love is superguay everything spins around you...it's like butterflies"
For those who do not know the brand, Loewe is a Spanish luxury clothing and accessories firm
Image source:
http://www.modamarcas.com/wp-content/uploads/2011/04/Loewe.jpg
Info sources:
http://www.deltaworld.org/technology/The-advertising-campaign-of-Loewe-raises-the-parodies-of-Internet-users-on-social-networks/
http://www.eitb.com/en/news/life/detail/850144/twitter--latest-loewe-ad-campaign-causes-uproar/
Monday, March 19, 2012
TheFancy.com :)
Let's focus on the shopping side. Who has not heard about eBay or Amazon?
Few weeks ago I was reading this article on "The New York Times": http://www.nytimes.com/2012/03/01/fashion/virtual-closet-web-sites-like-pinterest-and-stylitics-revise-online-fashion-shopping.html
It talks about a new social network called thefancy.com. This is a social photo sharing website where you can connect to different users sharing tastes and the "things" you find interesting. It is definitiey a new style of social network so I totally encourage you to check out the web: http://www.thefancy.com/
Here is the icon so you can get used to it! :)
Image source:
Sunday, March 18, 2012
How to respond to Deceptive Advertising
Few days ago, a friend of mine went to Wendy's, one of the most famous fast food restaurants. She loves it, however this time the experiences was not good enough since she got really dissapointed. The reason? According to her, the burguer advertised looked more delicious that the one they served to her.
Can you imagine it? I'm pretty sure it had to be something like this...
However, Wendy's is not the only firm which employs these methods in order to persuade the customer. Let's see that most of the companies (fast food restaurants in this case) use what is called "Deceptive Advertising":
According to the FTC (Federal Trade Commission) defines "deceptive advertising" as a representation, omission, act or practice that is likely to mislead consumers acting reasonably under the circumstances.
How the customers respond to this?
In order to answer this question I found an interesting article about the consequences of deceptive (or false) advertising in our brains: http://www.sciencedaily.com/releases/2012/02/120228102011.htm
Info sources:
http://www.ftc.gov/
Image sources:
http://mollyjscanlon.files.wordpress.com/2010/09/wendys_advertised_vs_reality_2008-06-28.jpg
http://www.idaconcpts.com/wp-content/false%20advertisement%20taco%20bell%20burger%20king.jpg#false%20advertising
Can you imagine it? I'm pretty sure it had to be something like this...
However, Wendy's is not the only firm which employs these methods in order to persuade the customer. Let's see that most of the companies (fast food restaurants in this case) use what is called "Deceptive Advertising":
According to the FTC (Federal Trade Commission) defines "deceptive advertising" as a representation, omission, act or practice that is likely to mislead consumers acting reasonably under the circumstances.
How the customers respond to this?
In order to answer this question I found an interesting article about the consequences of deceptive (or false) advertising in our brains: http://www.sciencedaily.com/releases/2012/02/120228102011.htm
Info sources:
http://www.ftc.gov/
Image sources:
http://mollyjscanlon.files.wordpress.com/2010/09/wendys_advertised_vs_reality_2008-06-28.jpg
http://www.idaconcpts.com/wp-content/false%20advertisement%20taco%20bell%20burger%20king.jpg#false%20advertising
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