Wednesday, March 21, 2012

Controversial campaign

This is the controversial campaign launched by Loewe in Spain. The brand has become Trending Topic on Twitter.

The debated issues is the way of how the new generation was pictured and the choice of people for the ad; all of them relatives to famous people.
These guys, dressed in an impeccable way, explain the issues of the people of their generation. Pretty far from the truth, taking into account that Spain has the highest unemployment rate within the 17-nation eurozone (most of it among young people).

Here there are some of the "pearls" said: "Loewe I associate it...the 'love', right?" or "Be in love is superguay everything spins around's like butterflies"

For those who do not know the brand, Loewe is a Spanish luxury clothing and accessories firm

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