Friday, March 30, 2012

Why companies change their logos?





Can you recognize these firms just looking at their logos? I bet you can. However are you aware of how the logos change over time?
As we can observe, the logo is a company's identity boiled down to its bare essence and in most cases is the  main image consumers have in their mind when they think about a corporation. As products change, logos do it as well. 

Let's see some of the most famous examples:










Image source:
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_Ie8LbgFJHv_KUfHGAltCRo3zK9e6qvm9HRuK8Cc3NIYwJGBmRG8WiHs-to1lZubie2SflY0nzpgMUzoax52sT4W1nFnSiUlvQtvE91PjqhbxcwjQjtqepXq91l7mRBXl9gmjNnckAw/s1600/logos.png
http://cdn.instantshift.com/wp-content/uploads/2009/01/bcle-20.jpg
http://cdn.instantshift.com/wp-content/uploads/2009/01/bcle-14.jpg
http://cdn.instantshift.com/wp-content/uploads/2009/01/bcle-01.jpg
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16 comments:

  1. AnonymousApril 28, 2012 at 2:31 PM

    what logo is the green M though?

    ReplyDelete
  2. Beatriz ZuñigaApril 28, 2012 at 2:39 PM

    It is Movistar, the major Spanish mobile phone operator owned by Telefónica Móviles.
    http://www.movistar.com/

    Thanks for visiting the blog!

    ReplyDelete
  3. AnonymousMay 2, 2012 at 1:40 PM

    thanks for the movistar logo :)

    ReplyDelete
  4. Beatriz ZuñigaMay 2, 2012 at 1:43 PM

    You are welcome! :)

    ReplyDelete
  5. AnonymousMay 24, 2012 at 7:09 AM

    whats the silver logo in a circle with an upsidedown y?

    ReplyDelete
  6. AnonymousMay 28, 2012 at 2:20 PM

    Mercedes

    ReplyDelete
  7. AnonymousJune 12, 2012 at 3:56 PM

    what is the yellow one

    ReplyDelete
  8. AnonymousJuly 10, 2012 at 6:44 PM

    Shell, the gas company.

    ReplyDelete
  9. AnonymousSeptember 18, 2012 at 10:21 AM

    Can you name 50 logos

    ReplyDelete
  10. UnknownApril 9, 2013 at 3:11 AM

    what is that yellow

    ReplyDelete
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    ReplyDelete
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